Here’s a quote from that Hangout from Search Engine Roundtable: Late last year, Google’s John Mueller said in a Hangout that original photography is better than stock photography. While it’s still true that text is doing the heavy lifting when it comes to search, unique images help push you forward in the pack, especially in areas that feature images like Google Knowledge Panels and Google Image Search. Here’s how hiring a photographer just might get you better rankings and more business: Get ahead in search We’ve always known original photography made a better user experience, but recently Google hinted that original images might indirectly help in search results as well. Other times, it means the photographer will take a few key images and our designers will supplement those with stock photos edited to be consistent with the same look and feel.
Sometimes, this means the photographer will take every image on the website, from header images to bio pictures.
#Google stock image professional#
We recommend that every business hire a professional photographer for as many images as they can afford. Memes like Women Laughing Alone with Salad and hashtags like #badstockphotosofmyjob make fun of sites that use so much stock photography on their websites that they lose any sense of the real business and the essential things that make that business special.Īt Infomedia, we find stock photography to be an incredibly useful tool - but, like all tools, it’s not right for every job. But poorly chosen stock photography - those images that you can purchase from photo stock sites - can also turn users off, especially when those images are so too generic. We all know that a strong, compelling header image on the home page can draw website visitors into your site, and a weak, blurry image that doesn’t load properly will turn users away. Stock photography has its place, but original photography that shows your actual business, products and staff resonates more with users - and now Google says good website photography may help in search, too.
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